Create a customized syllabus and grading system to align student media efforts with your school's brand and outreach objectives.

Ensure project-based assignments produce real-world products for an actual audience.

Develop visual style guides and messaging guidelines.

Train students as brand ambassadors for the school and its teams.

Produce high-impact game-day coverage, live updates, and sports news stories across all platforms. 

Publish strategic sports media products that leverage journalism best practices and enhance audience engagement.

Implement editorial calendars and workflows for sports and school news. 

Foster leadership and collaboration as students plan, write, and publish their best creative work ever.

Create community outreach strategies that extend in-school learning to the real world. 

Leverage local media, sports organizations, and community supporters to expand learning opportunities for students. 

Teach platform-specific strategies for engagement, analytics, and growth

Create guidelines and best practices for tone, visuals, and frequency of posts